Brand Identity - the Pathway towards Success
This is a 1.5 hours seminar that presents the pathway how brands are developed. Brands are not limited only for companies, but also as an individual (personal brand) where your identity will set apart one from the others. The same can be applied to our political arena today or into the future. What are the brand identities of our political parties today? Are there aligned to what the people are expecting today and into the future? What is the process and how to realign to ensure the brand identity can have a unique competitive advantage?